Titanic has replaced the Troubles in Northern Ireland as the new T-word that everyone is talking about.
Some believe there has been too much Titanic talk, and that the 100th anniversary of the sinking of the Belfast-built ship has been driven by commercial interests rather than respect for the dead.
From crisps to beer to tea-towels to ice-cube makers, there is no shortage of Titanic-themed gifts to buy in Belfast. Cynics call it Titanic tat.
There is a thin line between embracing the Titanic legacy in Belfast and exploiting it.
However, few people who watched the opening of the Titanic Memorial Garden at Belfast City Hall could argue that it was not dignified and reverential.
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